Lift compliance.
Unlock sales.
Identify ranging, shelf-position and promotional gaps. Turn findings into clear store actions that support stronger sales and margin outcomes.
FOR PHARMACY BANNER GROUPS
Finally. A solution to your biggest in-store challenge.
Compliance.
Turn agreed planograms and promotions into consistent store execution. With evidence-based research and rational analysis.
REAL STORES. REAL EVIDENCE.See what happens
between visits.
between visits.
Independent visibilityPlanograms · Promotions · Ranging
PHOTO EVIDENCECOMPARABLE STORE RATINGSPRACTICAL ACTION PLANS
100,000strong capture network
National reach.
Local store intelligence.
Discreet checks across metropolitan, regional and rural pharmacies. A clearer picture of everyday execution, wherever your stores are.
FROM VISIBILITY TO COMMERCIAL VALUE
Your plan is only as strong
as its execution.
Give your team the evidence to support retailers, resolve gaps and focus effort where it matters most.
Lift compliance.
Make every
visit count.
Focus area managers on exceptions and stores needing support. Reduce call-cycle bias: the improved presentation that can occur before a predictable visit.
Have better
retailer conversations.
Use independent photographic evidence and comparable ratings to support and challenge retailers, and hold brand partners accountable for agreed activity.
Build a stronger
commercial case.
Bring factual reports to trade investment discussions. With point-of-sale data, explore performance, ranging decisions and opportunities beyond the planogram.
THE DIFFERENCE IS VISIBLE
One category.
Two executions.
A real store comparison makes differences tangible. Shelf position, brand visibility and category grouping become clear points for action.
STORE UNDER REVIEWCWH Albury
Positioned below the main TravaCalm row, with less horizontal brand visibility.
REFERENCE STORECWH Moorabbin
Three visible Travelan packs sit side by side alongside TravaCalm.
From observation to action: agree shelf positioning and facings, verify apparent range gaps, then document the improvement.
Example based on supplied photographs labelled June 2026. Coverage differs. Photo comparisons identify issues to check; confirmed compliance requires the agreed planogram and range. No sales uplift is claimed from these images.
A SIMPLE PATH TO BETTER EXECUTION
Capture. Compare.
Act with confidence.
Capture
Discreetly document your stores’ planograms and promotional activity.
Compare
Assess execution against the agreed planogram and key compliance criteria.
Prioritise
Use store ratings and factual reports to identify exceptions and focus attention.
Improve
Give retailers and brands practical recommendations, with follow-up evidence.
WHEN POINT-OF-SALE DATA IS AVAILABLE
Connect execution with performance.
Review sales alongside compliance to help validate ranging decisions, investigate margin opportunities and identify promising SKUs or brands outside the current planogram.
START WITH A FOCUSED PILOT
What’s happening
across your network?
A 20-minute introduction with Gavin Dunbar is the starting point. See a sample comparison and explore a practical pilot across a selection of your pharmacies.
Gavin Dunbar0422 415 614gavin@checkpointtradeservices.com.au
Let’s discuss
- Your planogram and promotional priorities
- The stores and regions you want to understand
- What good execution looks like for your banner
- The reporting your team can act on